FACET will be a key industry organisation linking the tourism community and promoting the development of a successful, sustainable tourism industry in Western Australia.
- Promote the sustainable use of WA's cultural and natural resources for tourism;
- Provide opportunities for the community and key stakeholders to raise, discuss and debate issues regarding cultural and nature-based tourism;
- Encourage the tourism industry to deliver an authentic cultural and nature-based tourism experience;
- Foster understanding and appreciation of cultural and natural heritage through appropriate interpretation;
- Advocate and influence government, industry and the public to achieve professional, well managed, ethical conduct in tourism;
- Ensure that FACET is a self-sustaining organisation.